Faces of Palm Desert with Marissa Katrin, M.B.A.

“Good marketing makes the company look smart. Great marketing makes the customer feel smart”, Joe Chernov, author and entrepreneur. Marketing is crucial to any business because it helps you sell your products or services. Your current customers should always be your main priority, but your marketing efforts will help you grow. As we focus on marketing, […]
Top Habits of Highly Successful People

The world’s most successful people have rituals, habits, and routines that provide a foundation for their achievements. Some of their hallmarks are discipline, passion, and fortitude – qualities we should all aspire to as they lay the groundwork for everything in their lives. While there are probably more top habits than we could stuff into one blog […]
The Many Advantages of Shared Workspaces

As a small business owner, at some point, you may have to weigh the advantages of sharing your office space or going solo. Both have distinct advantages and disadvantages. However, if you’re just starting out, a shared workspace offers a lot of benefits that can help save you money and grow your business – both […]
Faces of Palm Desert with Laura and Roberto Balestrini

This month, we were excited to sit down with Laura and Roberto Balestrini and learn about American FootGolf League (AFGL). Founded in 2011, the American FootGolf League is the U.S. exclusive member of the Federation for International FootGolf (FIFG) and governing body for the sport of FootGolf in the United States of America since July 2012. […]
Boost Business Growth with a Virtual Office

When you first launch your business, your main concern is to get the ball rolling. Depending on what type of business you do, you may need to meet with clients or suppliers now and then. If this is the case, you need to be sure you are always presenting a professional appearance, but the extra […]
Small Business Trends for 2019

Here’s hoping that 2018 has been a year of prosperity and growth for you and your business! Looking back on the year that was, many business owners take time to evaluate performance: What processes and ideas have worked well? Which of those need some help? What are the areas of opportunity for the coming year? […]
Top Health & Fitness Trends for 2019

This year it seemed like everything revolved around wellness. From talk about workplace wellness, mental health, and new workout disciplines, 2018 marked an interesting year for those mindful of their well being and their fitness. With 2018 quickly coming to an end, people are starting to think about the upcoming year and their new year’s […]
Faces of Palm Desert with Jeff Baltor of My-Cardia

In our first edition of Faces of Palm Desert; we had the privilege to sit down with the COO of My-Cardia, Jeff Baltor. My-Cardia utilizes the world’s smallest footprint ECG recorder – discreet, convenient, and simple for patients to use. This single-use device can record both patient activated and auto-triggered ECG events for up to 30 days, […]
Think Local and thrive: the importance of supporting local businesses in Palm Desert

There are so many reasons to support local businesses and in a tightly-knit community like Palm Desert, supporting the local economy means that we all win. In these uncertain times, many people turn to local businesses when they are feeling cautious about their finances, preferring to give their money to people they know and trust […]
The importance of giving to end the year: Why we chose Full of Grace Community

As the year-end approaches, many small business owners are looking for a way to give back to their community in a charitable way. Some companies choose big charities like cancer research, others choose small community-driven initiatives that are close to their hearts. Either way, helping people in need during the holidays is always a great […]
